Frequently Asked Questions
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MARKETING OPTIONS
businesses across the United States.
From radio and TV commercials to direct mail and newspaper campaigns, David Henning’s
copywriting skills have generated profits for his clients.
- $100,000 + Revenue from a one time $4400 Direct Mail promotion
- $106,000 + Revenue in 6 months from a $6700 TV Campaign for
- Hundreds of successful money-making commercials written for clients
Radio Shack, ServiceMaster
- Authored newspaper editorials, articles, press releases, national e-zine articles
- Editor of 2 newspapers
- Radio personality-Kansas City, New York, Boston
- News anchor and news copywriter for a #1 radio station
- AWAI trained (American Writers and Artists Institute)
For more information on how your next direct mail campaign can have increased results
Contact:
David Henning- Marketing Expert/Copywriter
255 Rolling Hill Road
Mooresville, NC 28117
Toll Free Office: 888-420-4512 Toll Free Fax: 888-781-1533
Thanks for your interest in my copywriting services....
Now, maybe you’ve browsed my Web site out of curiosity. Some folks do—especially those
who never hired a freelance copywriter before.
But, more likely, you need a good business-to-business/direct response copywriter—
someone who combines writing skill and sales ability with technical know-how and product
knowledge.
Whatever your reason for calling or writing, you want to know more about a writer before
you hire him. If we were sitting face-to-face, chatting in your office, you’d ask me questions.
Let me try to answer a few of those questions right here.
FAQ
“WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?”
As a freelancer, I’ve written hundreds of successful money-making commercials and direct
mail advertising for clients including furniture stores, jewelry stores, appliance stores, Radio
Shack, ServiceMaster to name a few. Here is a small sample of some of my other
qualifications.
- Authored newspaper editorials, articles, press releases, national e-zine articles
- Editor of 2 newspapers
- Radio personality-Kansas City, New York, Boston
- News anchor and news copywriter for a #1 radio station
Writing business-to-business and direct response copy isn’t something I do to pass the time
between TV commercials. Rather, it’s my bread and butter. So I put all my skill, knack, and
know-how into every piece of business-to-business and direct response copy I write. And,
after writing hundreds of ads, articles, brochures, and sales letters for people like you, I’ve
learned how to sell to corporate executives, entrepreneurs, managers, purchasing agents,
professionals, and other business, and mail order buyers.
“DO YOU HAVE EXPERIENCE IN MY FIELD?”
If you sell to business, professionals, or consumers through direct response, chances are I
already have experience dealing with your type of product or service—or something very
similar.
Take a look at my writing samples. Do they seem “right up your alley”?
“WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?”
I cover the full spectrum. About 80 percent of my business is writing direct mail, radio,
television copy and sales brochures for business. The rest involves creating a wide
assortment of marketing communications materials, including print ads, feature articles,
slide presentations, film and videotape scripts, press releases, newsletters, product guides,
infomercials and speeches.
My specialty is my ability to write clear, credible, persuasive copy about a wide range of
business products and services, from the simple to the highly technical.
What’s more, my copy gets results. One ad generated over $106,000 in revenue in 6 months
on a small budget. Nearly a 1700% R.O.I!
Another piece of copy, a direct mail campaign I wrote for a major telephone company,
generated over $100,000 in a single mailing… a 2500% Return On Investment!
I can’t predict how many responses my ad, mailer, or literature package will pull for you.
But I can guarantee your satisfaction with the copy you receive from me.
“WHY DOES YOUR LETTERHEAD SAY ‘COPYWRITER/CONSULTANT’?”
In addition to writing copy, I also work with many of my clients as a consultant, helping
them plan marketing campaigns that generate maximum response. They’re pleased and
happy to get on-target advice that works—at an affordable fee—and they like the fact that I
don’t charge a monthly retainer.
“WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?”
For any copywriting assignment—a direct mail package, a sales letter, an ad, a brochure, a
feature article, an A/V script—just Fax Toll Free at 888-781-1533, let me know what you
have in mind, and I’ll quote you a price.
“HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?”
Ideally I like to have 2–3 weeks to work on your copy. That gives me the time to polish, edit
and revise until I'm happy with every word.
However, I realize you can’t always wait that long. So if the job is a rush, just indicate the
date by which you must receive the copy on the order form. If I take on the job, I guarantee
that you will have the copy on your desk by this deadline date—or sooner.
No matter what the deadline, the copy I submit to you will be right. You can depend on it.
“WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?”
Just tell me what you want improved and what the changes are, and I’ll make them—fast.
There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to
for the assignment provided they are assigned within 30 days of your receipt of the copy and
are not based on a change in the assignment after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But if you are
not 100 percent satisfied, I will revise the copy according to your specific guidelines... and at
my expense.
“HOW DO I ORDER FROM YOU?”
Putting me to work for you is easy. First, just tell me what you’re selling and who you’re
selling it to. Send me your brochure, catalog, or any other literature which will give me the
background information I need to write your copy. Don’t worry about organizing
anything—I'll do that. If I have any questions ... and I will ... I’ll pick up the phone and ask.
If you’d like to get together to go over the job in person, in many cases we can do that, too.
I’d be delighted to meet with you, wherever and whenever you wish.
When you give me the go-ahead, I’ll write the assignment for you. You will receive your
copy on or before the deadline date. And remember it is guaranteed to please you.
Dozens of firms have found my copy ideal for promoting business and high-tech products,
and services, and direct-response offers.
So... why not try my service for your next sales letter, direct mail package, feature article,
TV or radio commercial, press release, ad, or brochure? I promise you’ll be delighted with
the results.
Dave Henning
P.S. If you have an immediate need call me right now Toll Free 888-420-4512.
Toll Free Fax the details to 888-781-1533. There is no charge to discuss your job with you
and give you a cost estimate. And no obligation to buy.
P.P.S. If you are sales or management professional I highly recommend the most powerful
client building tool ever. Take a FREE TEST DRIVE at www.ThirtySecondCards.com
Report-POWERFUL
MARKETING OPTIONS
255 Rolling Hill Road, Mooresville, NC 28117
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